Vintage California | Judgment of Paris: How a Marketing Idea Changed…

Judgment of Paris: How a Marketing Idea Changed the Course of California Wine - Part 2


With the help of Joanne DePuy, a longtime Napa resident, Spurrier travelled to San Francisco and sought out the region’s smaller, boutique wineries. Ultimately, the majority of the red wines were chosen from Napa Valley. The exception being Ridge Vineyards hailing from the Santa Cruz mountains:

Stag's Leap Wine Cellars entry, their 1973 Napa Valley Cabernet Sauvignon

  • 01

Spurrier’s white wine selections were primarily from Napa Valley, with the exception of Chalone Vineyards, the lone Central Coast wine from Monterey, California. Those wines included:

What happened next…

While no singular event is responsible for California wine’s increased presence on the international wine stage, as we will discover in Part II of this series, The Judgment of Paris certainly accelerated California’s ascension as a top wine producer, and put these wines on par with France’s most prestigious wineries.

The story behind this event was so compelling it was even made into a movie called Bottle Shock, starring Alan Rickman and Bill Pullman!

eCom site coming soon

Dowload wine list click here